From past to now, there maybe no absolutely original idea of creativity. For example, James Watt brought huge influence to industrial revolution by improving the Newcomen steam engine. Also Leonardo da Vinci has many different roles: painter, sculptor, architect, musician, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer. He absorbed diverse knowledge to create great masterpieces. Nowadays creators try to produce innovative advertising. Mix and match is the best way to innovate brilliant ideas.
Recently there is an creative campaign that also combines with humanity and technology. It was cooperated by French National Railways (SNCF) and TBWA for stimulating French people to travel abroad:
Europe. It’s Just Next Door
TBWA make many “anywhere doors” in Milan, Stuttgart, Geneva, Barcelona and Brussels with their names. Once the audiences open the door, they can interact with local people immediately through the screen.
This campaign provides people having different experience of interaction with foreign citizens. By having this special experience, the desire of travel would be increased obviously. Moreover the vivid doors attract the attentions and reach the success of word of mouth.
Coincidence
I consider that idea of the campaign maybe inspires from…
Yes!!! Facetime and Japanese cartoon: Doraemon. The former make people can communicate with each other immediately; there is a tool named “Anywhere door” in this cartoon. The character can go anywhere with the door. You also can refer this clip as below:
“Mix and match” bases on absorbing ideas in diverse fields. Digesting this knowledge to produce great work. Keep curious, keep stealing 😛
All Kai 